5 Things You Didn’t Know About Starbucks
1. How Starbucks Got its Name
With all three founders being academics, perhaps the title is not so random. The company took the name of the chief mate in the Herman Melville classic, Moby-Dick. They considered naming the company “Cargo House” and “Pequod,” the Nantucket whaling ship of the novel, after finally settling on Starbucks.
Originally branded “Starbucks Coffee, Tea, and Spices,” the company later changed its title to “Starbucks Coffee” in 1987.
2. Logo: From Racy to Minimalist
Since the start, the Starbucks logo has undergone many changes.
The original Starbucks logo was much racier than it is today, featuring a two-tailed, topless siren. Perhaps going with the nautical theme of Moby-Dick, sirens are mythological creatures who lured nearby sailors to shipwreck on the rocky coast of their island. Today, many coffee lovers are still lured into Starbucks shops by the green siren who calls out, “drink me.”
In 2011, the logo was further designed and featured just in time for the company’s 40-year anniversary. The minimalist logo is a zoomed in version of the siren with long hair that covers her chest. The design is unmistakable with the green color that we’ve all come to recognize.
3. Pike Place
Pike Place is the go-to, everyday brew for many of us, but where does it get its name? The first Starbucks store was located at 2000 Western Avenue in Seattle from 1971-1976. It was later moved to 1912 Pike Place and this is where the famous shop still stands today.
Surely one of the most famous medium roasts was named for its location, but this is also the point of interest of Seattle’s most popular tourist destination: The Pike Place Public Market.
4. The “Peetnik” Revolution of Coffee
On my first trip to San Francisco, one of the top drinks I wanted to indulge in was the infamous Peet’s Coffee. For those of you East Coasters who don’t know of this West Coast wonder here’s the basic history:
Alfred Peet was born in Holland and moved to the United States shortly after WWII. He opened his first shop, Peet’s Coffee & Tea store on April 1, 1966. With fresh beans for dark roasts, small batches, and superior quality, Peet created something that was new to Americans.
But how does this relate to Starbucks? Well, it was not only the dream of the original three founders of the coffee powerhouse to create a business and sell Peet’s products, but in 1984, the trio purchased Peet’s altogether.
5. The Latest: 2018 Starbucks Opens its First Reserves Stores
In late February, Starbucks opened the first of its new Reserves stores. Located in the company’s Seattle Headquarters, the store is equipped with a full bar, bakery and of course, coffee. Starbucks has plans of opening 1,000 more upscale stores in the next few years. Long Island Grub wishes you love and grub.
- Rich, bold Starbucks espresso with just the right amount of cream
- Brewed espresso coffee
- Convenient 6.5 oz. can to enjoy at home, at work, or on the go. 12-count case
- Caffeinated beverage
- Only 140 calories per serving